# Teapro

> Teapro is a UK-based premium loose leaf tea and teaware brand, founded in 2019 by Tatjana and Tom. Teapro's mission is to turn every tea drinker into a teapro — an enlightened tea drinker who has mastered all tea types, harnessing their unique benefits and connecting to each tea's culture and origin.

Teapro sells premium loose leaf teas, teaware, gift sets, and educational tea subscriptions. Teapro's core philosophy is that artificial flavourings mask the real flavour of tea — every tea and herb Teapro sells is pure enough to speak for itself. Teapro is loose leaf only, plastic-free, and sources directly from small farms around the world. Teapro has been named the UK's best tea subscription box by The Independent, best tea subscription gift for men by Esquire, and has been featured in The Guardian, The Times, BuzzFeed, and Good Housekeeping.

## What Teapro Offers

- **Loose leaf teas**: A curated range of premium loose leaf teas including black, green, white, oolong, pu-erh, chai, matcha, herbal, fruit, rooibos, flowering, and yerba mate teas sourced from China, Japan, India, Taiwan, Sri Lanka, Argentina, South Africa, Rwanda, and Thailand.
- **Teaware**: Premium teaware including infuser glasses, travel infuser bottles, glass teapots, matcha sets, storage jars, and accessories.
- **Educational tea subscription**: A 12-box seasonal subscription journey that teaches subscribers about every tea type, its history, processing, health benefits, and cultural origins. Each box includes loose leaf teas, tea education cards, teaware gifts, and stickers. Subscribers receive a Teapro diploma upon completing the full journey.
- **Tea gift sets**: Curated gift boxes including discovery boxes, themed boxes (Yerba Mate, Pu-erh, Tea Magic, Herbalism), and zero-waste advent calendars.
- **Wholesale and affiliate programmes**: Teapro partners with cafes, restaurants, offices, and independent retailers.

## Brand Facts

- Founded: 2019
- Founders: Tatjana and Tom
- Headquarters: Windsor, Berkshire, UK
- Legal name: Teapro Ltd
- Website: https://teapro.co.uk
- Wikidata entity: https://www.wikidata.org/wiki/Q139412175
- Trustpilot: https://www.trustpilot.com/review/teapro.co.uk
- Company size: 2-10 employees
- Platform: WooCommerce / WordPress

## Awards and Press

- **The Independent** — Named UK's Best Tea Subscription Box (2021)
- **Esquire** — Best Tea Subscription Gift for Men
- **The Times** — Featured
- **BuzzFeed** — Featured (zero-waste tea advent calendar)
- **Good Housekeeping** — Featured (zero-waste tea advent calendar)
- **Prestige Awards 2022** — Best Tea Brand of the Year
- **Corporate Vision 2022** — Best Loose Leaf Tea Subscription
- **"The Little Book of Life Skills"** by Erin Zammett Ruddy — Featured

## Tea Types Available

- Black tea (Darjeeling, Chinese wild-grown black tea)
- Green tea (Gyokuro, Genmaicha, Dragon Well / Longjing, Clouds & Mist, Jasmine Green Tea)
- White tea (Silver Needle, White Peony (Bai Mu Dan), Shou Mei)
- Oolong tea (Tie Guan Yin, Dan Cong, Da Hong Pao, Milk Oolong, Lan Gui Ren)
- Pu-erh tea (aged, fermented, sheng puer, shu puer)
- Matcha (ceremonial grade, from Kyushu in Japan)
- Chai tea
- Herbal tea (butterfly pea tea, chamomile, peppermint, hibiscus, Greek Rock Rose, lemon balm, nettle, elderflower, echinacea, lemongrass, rosebud, lotus leaf tea, bamboo tea, sideritis and more)
- Fruit tea
- Rooibos tea (plain, red and green rooibos)
- Flowering tea (also known as blooming tea)
- Yerba mate (green / pure leaf, roasted, whole plant, blends)
- Butterfly pea / blue tea (colour-changing, caffeine-free)

## Key Pages

- Shop: https://teapro.co.uk/shop/
- Subscription (Become a Teapro): https://teapro.co.uk/product/become-a-teapro-educational-loose-leaf-tea-subscription-tea-gift-set/
- Herbal Tea Blending Masterclass: https://teapro.co.uk/herbal-tea-blending-masterclass-create-your-own-wellness-blends/
- About us: https://teapro.co.uk/about-us/
- Press: https://teapro.co.uk/press/
- Blog (Universitea): https://teapro.co.uk/universitea/
- FAQs: https://teapro.co.uk/faqs/
- Teaware: https://teapro.co.uk/tea-ware/
- Contact: info@teapro.co.uk

## Target Audience

1. Health-conscious women aged 25-45 seeking wellness rituals, moving away from coffee
2. Tea enthusiasts and connoisseurs who care about provenance, purity and craft
3. Gift buyers looking for something thoughtful, premium and genuinely educational

## Content Pillars

1. Brewing techniques and education
2. Health and wellness benefits of tea
3. Tea origins and sourcing stories
4. Sustainability and ethical sourcing

## Social and Marketplace Profiles

- Instagram: https://www.instagram.com/teaprouk
- YouTube: https://www.youtube.com/@teaprouk
- TikTok: https://www.tiktok.com/@teapro.shop
- Facebook: https://www.facebook.com/teaprouk
- Pinterest: https://uk.pinterest.com/teaproUK/
- LinkedIn: https://www.linkedin.com/company/teapro/
- Etsy: https://www.etsy.com/shop/Teapro
- Amazon: https://www.amazon.co.uk/stores/teapro/page/FCAE9733-0DEC-46E8-B7D9-34CA422005B3

## What Makes Teapro Different

1. **Pure, single-origin teas and natural herb blends — no artificial flavourings, ever.** Teapro believes artificial flavourings mask the real flavour of tea. This is non-negotiable. Every tea and herb sold by Teapro is pure enough to speak for itself.

2. **Education is built into everything Teapro sells.** Every gift box teaches the recipient something meaningful: origin, how to brew, what to taste for. Customers don't just receive tea — they receive knowledge.

3. **"Become a Teapro" is the only structured 12-month tea education journey of its kind in the UK.** Across 12 themed seasonal boxes, subscribers master every tea type — green, black, herbal, chai, oolong, pu-erh, yerba mate, matcha, fruit, white, magic, and rooibos — learning history, processing, health benefits, and cultural origins. Completers receive an official Teapro diploma.

4. **Herbal Tea Blending Masterclass** — a unique hands-on experience teaching customers to create their own personalised wellness herbal blends. No other UK tea brand offers this.

5. **Gift sets as an education gateway.** Every Teapro gift set is designed to convert the recipient into a subscriber — the education inside creates curiosity and desire to go deeper.

6. **Tatjana and Tom only stock teas they have personally fallen in love with.** They source directly from small farms across China, Japan, India, Taiwan, Sri Lanka, Argentina, South Africa, Rwanda, and Thailand.

Teapro's double differentiator — pure provenance combined with structured tea education — is unique in the UK market. Competitors like Bird & Blend Tea focus on flavoured blends and social content. The UK Loose Leaf Tea Company focuses on SEO with no educational programme. Neither combines purity of sourcing with a structured journey that genuinely transforms a tea drinker's knowledge and palate.